THE CURRENT GENERATION OF TECHNOLOGIES BREAKS AT THIS SCALE. Today’s business intelligence products are designed for the datasets of the 1990s, and IT organizations are forced to invest in huge teams and expensive proprietary databases (Oracle, Teradata, etc) to organize and distill data down to a size that the BI products can handle. The result is massively inflexible and slow moving — adding a new field to a report can be a 6 month change order. This problem is reaching crisis levels as data volumes march upwards.

THE INTERNET COMPANIES SAW THIS COMING, and invested in their own solutions. Google built ‘MapReduce’ for its internal use – a technology for storing and analyzing data at massive scale. Based on this, a technology called ‘Hadoop’ emerged from the open source community — allowing everyone to get these capabilities. It is in heavy use at Yahoo, Facebook, eBay and others, and now has rapidly growing adoption in leading finance, telco, internet, and other companies globally. Hadoop is the industry’s leading path to a low-cost massively scalable data infrastructure for Terabytes to Petabytes of data and beyond.

BUT HADOOP IS REALLY LOW-LEVEL INFRASTRUCTURE. Despite Hadoop’s amazing potential, it is low-level infrastructure that has similarities to batch-processing system from the 1960s. Everything takes minutes to hours to run, and jobs need to be carefully submitted by experts. It isn’t interactive like a traditional database, so just layering a BI product on top is asking for disappointment. Interactive reporting for business users simply doesn’t exist for Hadoop.

THIS IS WHERE PLATFORA COMES IN. We bring business intelligence into the 21st century, giving business analysts the intuitive and richly interactive tools to explore and produce business insights from massive and rapidly evolving datasets. Whether a company has Gigabytes, Terabytes or Petabytes of data, our platform eliminates the need for traditional data warehouses, ETL tools and the legacy BI products of the past. We replace complexity and scaling pain with simplicity and beauty.

PLATFORA’S BREAKTHROUGH SOLUTION is a combination of server technology, user experience innovation, and data science. Our platform works with existing Hadoop clusters (Cloudera, MapR, Amazon EMR, etc.), and automatically turns the questions of business users into Hadoop jobs that synthesize and distill Hadoop datasets into dimensional and predictive dashboards, reports and insights. The system intelligently drives Hadoop to create and maintain ‘work products’ — highly compressed partial results that are refined at the click of a button to achieve subsecond report delivery, analytics overlay, and drilldown performance.