See how enterprises are using Big Data Analytics to transform how they make business decisions and accelerate results. Get started or get inspired with these examples across multiple industries and use cases including customer analytics, the Internet of Things (IoT), and network security.
Sample Use Cases:
- Omni-Channel Pathway Optimization
- Purchase Affinity Analysis
- Customer Churn Analysis
- Marketing Channel Effectiveness
- Merchant Offers
Insight for Each StagePlatfora’s end-to-end Customer Analytics solution brings insight to each stage of the customer lifecycle. Beginning at the prospecting and qualification stage, you can analyze multiple channels: comparing performance on diverse and complementary goals, revealing which channels are most effective with which segments, and making costs per outcome explicit. From there, Platfora enables analysis of lead or customer conversions across all channels, interactions, and behaviors – enabling you to pinpoint the most (and least) effective touchpoints and to adjust your sales and marketing strategy accordingly. Next, you can explore the hidden complex of customer preferences and affinities which enable your business to optimize up-sell and cross-sell opportunities as they arise. Finally, Platfora provides the tools you need to identify and mitigate the risk of customer churn: keeping the customer lifecycle from ending before its time.
Internet of Things
Sample Use Cases:
- Product Telemetry
- User Experience Optimization
- Remote Monitoring
- Warehouse Management
- Utility Usage Analysis
- Traffic and Parking Control
- Fleet Management
A Whole New WorldWith Platfora, your business can make sense of this new highly connected world and the ocean of machine data that describes it. Platfora enables you to combine telemetry, sensor data, remote monitoring, and customer behavioral data into a unified view of your business that has never been available before. Perhaps you need to track products in a warehouse or as they make their way through the various distribution channels, looking for the logistical variables that mean the difference between satisfied and unsatisfied customers. Or maybe you have a fleet of vehicles whose efficient operation determines whether your business succeeds or fails. Or you might need to manage utility or other resource usage across a large geographic expanse. Whatever the need — whether it is managing parking and traffic or providing diagnosis and treatment options via telemedicine — Platfora supports Internet of Things analysis to improve business processes, uncover new business models, and reduce costs and risk.
Network Security with Platfora Big Data Analytics
Sample Use Cases:
- Incident Response
- Situational Awareness
- Advanced Malware Detection
- Patch and Version Management
Old Threats And New ThreatsPlatfora’s accessible self-service analytics can close the gap in the protection offered by standard commercial systems. These systems, which often represent a significant security investment for the organizations that use them, leverage rules and defined behavioral signatures to detect known threats (viruses, malware, etc.) Over time, even the best of these systems are unable to stay current with the broad range of rapidly evolving threats to your network. Platfora enables you to seamlessly augment these systems with customized analytics relating to new threats. With Platfora, you can keep your network secure through an enhanced ability to monitor traffic, behavioral, and other data for the tell-tale signs of malicious intent. While third-party systems provide significant protection from known threats, they do not address advanced, emerging risks. Platfora’s Big Data Analytics capability can serve as a practical and effective vehicle for advanced threat detection: providing accessible statistical analysis on massive, long-term datasets to identify risks as they emerge. Rather than having to look for third-party solution after the damage is done, Platfora lets you take the lead in protecting your network.
Threats From The Inside And The OutsideTo ensure security the security of your organization and its network, you must identify threats from within your firewall as well as suspicious activity on the Web. Platfora provides the tools you need to make the right call as to the nature of the threat and how to respond to it:
- Infiltration – Platfora enables you to consolidate data from every device on your network to audit for compliance with virus and malware protection policies. Visual analysis of activity log data provides immediate and high-impact evidence of suspicious upload or download activity.
- Data Loss Prevention – Entities that misrepresent themselves on the Web, or that use resources in non-standard and suspicious ways, or that attempt inappropriate access of your internal systems all leave a trail of their activity if you know where to look. With Platfora, you can synthesize all needed Web data sources to get an accurate picture of what is happening outside the firewall that may represent a threat to your business.
- Advanced Network Security Analytics provide you better situational awareness with a complete understanding of the behaviors on your network by analyzing TB and PBs of machine + device data with self-service, agile access
Platfora supports full situational awareness via the ability to rapidly access all of the necessary data to investigate incidents and improve your understanding of what is happening on your network. Platfora’s flexible, self-service approach enables you to adjust the questions you are asking based on rapidly changing behaviors and other factors, enabling timely and appropriate incident response. Platfora provides the tools you need to to make the right call as to the nature of a malware or other threat and how to respond to it. Platfora provides the insight you need to make the right call, protecting your customers and your business.