Platfora Solutions

Use Customer Analytics to dig deeper, go broader.

It can be overwhelming to make sense of all your customers’ preferences and behaviors. Enter Platfora. It enables you to quickly connect and dig into your data, no matter what kind it is or where it sits, so you can understand broader patterns of behavior (of people, web visitors, devices, etc.) beyond a single channel.

Event Series Analytics

Understand and act on user behavior by identifying patterns in the actions of users and machines—not possible with traditional BI solutions.

Pathing & Funnel Analysis

Pathing & Funnel Analysis

Analyze any dimension, over any length of time, at anytime granularity.

Flexible Attribution Analysis

Flexible Attribution Analysis

Analyze attribution definitions over any period, across all touch points, on a “campaign ID by campaign” basis.

Segmentation & Audience Building

Improve your marketing and your products by exploring, organizing, and measuring clusters of users.

Cross-Channel Segmentation

Cross-Channel Segmentation

Analyze rules and algorithmic-based unsampled segmentation definition and segment extraction to the precision of a “segment of one”.

Audience Building

Audience Building

Join customer profile data & downstream performance measurements with data from advertising sources like DoubleClick, AdWords or 3rd party sources.

Lifecycle Analytics

Understand your customer’s journey by analyzing across all touch points, with visibility on a per-interaction level of granularity.

Customer Journey Analytics

Customer Journey Analytics

Analyze long-running customer milestones across all touch points, with visibility on a per-interaction level of granularity.

Cohort Analytics

Cohort Analytics

Provides long-term, cross-channel, entity-centric analysis over time.

Use Risk and Compliance to maintain your good standing.

The intensity of change in today’s business environment requires new ways of thinking about risk and compliance. At Platfora, we think organizations can turn this reactive, check-the-box exercise into a powerful way to support operational excellence. In addition, customers, investors, and partners value a strong compliance program.

Segmentation Tuning

Dynamically segment customers based on multiple dimensions for more accurate segmentation.

Cross-Channel Segmentation

Cross-Channel Segmentation

Create rules and algorithmic-based unsampled segmentation definition and segment extraction to the precision of a “segment of one.”

Automated Updating

Automated Updating

Schedule regular export of segments for improved core engine performance.

Event Series Analytics

Understand and act on changing behavior by identifying patterns in the actions of customers and markets—not possible with traditional BI solutions.

Pathing & Funnel Analysis

Pathing & Funnel Analysis

Analyze any dimension, over any length of time, at anytime granularity.

Flexible Attribution Analysis

Flexible Attribution Analysis

Analyze ad hoc definitions over any period, across all transactions, on a scenario-by-scenario basis.

Lifecycle Analytics

Understand external factors influencing the anti-money laundering (AML) solution, analyzing across multiple channels with visibility on a per-transaction level of granularity.

Performance Auditing

Performance Auditing

Analyze performance of the AML solution across multiple instances and regions of anomalies.

Segmentation Accuracy

Segmentation Accuracy

Analyze the accuracy of current segmentation and track behavioral changes over time.

Outsmart the cybercriminals with Security Analytics.

Traditional security solutions leave you vulnerable because they’re built to detect threats only in real time and to analyze limited historical datasets (usually just up to 30 days). Platfora lets you ask the right questions of big data, so you can discover attack sequences and understand the impact of data breaches on your business in advance.

Transform and connect multistructured data.

Analyze raw data from any security device and application using modern schema on read-data preparation capabilities.

Flexible On-Demand Data Model

Flexible On-Demand Data Model

Analyze any raw logs from any security device and application without defining upfront schemas.

Sophisticated transformations

Sophisticated transformations

Helps you derive new meaning from every field and any log data.

Cross-Reference Any Data

Cross-Reference Any Data

Break data silos by modeling user and machine behavior across various security devices.

Analyze billions of security events.

Gain insights on users and machines by analyzing patterns and outliers across several months or years of data.

Big Data Unleashed

Big Data Unleashed

Platfora Lenses provide highly optimized and aggregated data using big data technologies such as MapReduce and Spark without having to write a single line of code.

Event Series Processing

Event Series Processing

Define new patterns on an ad hoc basis to search for similar security event occurrences across months or years of data.

Visualize macro trends and drill down to granular events.

Visualize outliers in user and machine behavior through cutting-edge visualizations.

Interactive Drag-and-Drop Visualizations

Interactive Drag-and-Drop Visualizations

Iteratively answer questions visually by creating on-demand visualizations through an easy-to-use interface.

Speed-of-Thought Execution

Speed-of-Thought Execution

Get visualizations to update at the speed of thought by executing queries against in-memory columnar representation of raw data.

Segments

Segments

Analyze behavior of users and machines as cohorts across data from individual security devices and applications such as network logs, application logs, server and database logs, authentication logs, etc.

Get what you want from Internet of Things data.

Companies want to leverage Internet of Things (IoT) data insights to refine their products, customer experiences, business processes, etc. The challenge: Most manufacturers capture only their own data, then hoard it away in silos. The result? Companies lack a holistic view of these IoT datasets, limiting their insights.
Platfora addresses these shortcomings by enabling you to aggregate siloed IoT data into a modern data lake, where you can then see and work with it, regardless of volume, variety, or velocity.

Volume and variety

Combine and work with large amounts of data from this new world in ways that have never been possible before.

Data Catalog

Data Catalog

Platfora supports a wide variety of data formats.

Event Series Analytics

Event Series Analytics

Discover patterns in events and metrics to understand device health and usage at scale.

Segmentation and actionable insights

Find clusters of devices exhibiting similar patterns or being used in similar ways, then act on these insights to enhance products and remediate issues.

Root Cause Analysis

Root Cause Analysis

Segmentation enables identification of clusters of devices following similar patterns. These can be used across all data containing the same devices, to enable asking “the Five Whys” of root cause analysis.

Actionable Insights

Actionable Insights

Integrate with third-party systems or share insights with other individuals, using scheduled export and sharing capabilities so that insights move from the screen to action.

A 360-degree view of a device

Gain a complete picture of your devices, as well as insight into what you’re not seeing, by blending device events with data from your Configuration Management Database.

Product telemetry

Connected devices

User experience

Medical devices

Remote monitoring

Utility usage

Traffic and parking control

Fleet management

Telemedicine

Increasing operational efficiency, managing disparate resources, tracking multidimensional user data—Platfora enables organizations to improve processes, uncover new models, manage risks, and reduce costs.

logo--disney
logo--citibank
logo--sears
logo--cox-automotive

“Providing non-technical employees with self-service access to data in Hadoop is creating lots of new business opportunities for our company and is helping us deliver a better customer experience.”

Brandon Bunker

Senior Director of Customer Analytics and Intelligence | Vivint

Behavior_ebook_thumb

eBook

Behavioral Analytics + Traditional BI = Data Discovery