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Platfora Reports Greater Than 200 Percent Sales Growth as CXOs Discover the Broad Applicability of Big Data Analytics in Their Organizations

AutoTrader, Citigroup, Comcast, Riot Games and TUI Travel Choose Platfora Big Data Analytics to Solve Multi-Structured Data Challenges That Traditional BI and Analytics Tools Cannot

SAN MATEO, CA – June 18, 2014

Platfora, the #1 Big Data Analytics platform that runs natively on Hadoop, today announced tremendous sales growth in excess of 200 percent in annual recurring revenue over the past 12 months. Global 2000 companies and government organizations are rapidly adopting Platfora Big Data Analytics to discover new market opportunities and solve business problems using transaction, machine and customer interaction data at scale.

“Business leaders are frustrated by the fact that their current BI and analytics software tools can only use about 10 to 12 percent of their enterprise data. Just think about what that means to the CMOs, CISOs and other top executives who have mission-critical dependencies on data,” said Ben Werther, founder and CEO of Platfora. “Platfora is disrupting the analytics market because our customers can now leverage 100 percent of their data with a multi-structured analytics platform that empowers business users to find insights and make decisions within hours instead of months.”

Platfora brought the world’s first multi-structured analytics solution to market in the beginning of 2013. Industry analysts estimate that the company has a two- to three-year advantage on incumbent software vendors because it has developed a fundamentally different architecture that is purpose-built for big data environments. Over the past four quarters, Platfora expanded its business at a rapid rate adding new customers including Vivint, Unisys, TUI Travel, American Express, MdotM, PayPal, AutoTrader, Paytronix, DirecTV, Riot Games, Comcast, Disney, Edmunds.com, Opower, HP, Groupon and Citigroup.

In addition to strong sales, Platfora also achieved the following milestones since Q2 of 2013:

  • Quadrupled the number of Platfora customers and doubled its employee base to accelerate R&D, sales and international expansion.
  • Earned several industry accolades from leading technology industry publications, including CIO Magazine’s “10 Hot Hadoop Startups to Watch,” Fortune’s “Ones to Watch in Big Data,” Business Insider’s “12 Hot Data Startups to Watch” and CRN Magazine’s “Big Data 100: Business Analytics.”
  • Formed strategic partnerships with leaders in the Hadoop ecosystem, including Cloudera, Hortonworks, MapR and Pivotal. All companies have go-to-market initiatives with Platfora because of the unique analytics value the company provides to companies that have installed Hadoop.
  • Raised a Series C round of $38 million led by Tenaya Capital, which brings the company’s total funding to $65 million. New investors Citi Ventures, Cisco and Allegis Capital, as well as prior investors Andreessen Horowitz, Battery Ventures, Sutter Hill Ventures and In-Q-Tel also participated in the round.
  • Launched nine versions of Platfora Big Data Analytics with significant feature innovations in Event Series Analytics and Segmentation, which are enhancements to improve usability and tightly couple Big Data Analytics into core production workflows across the enterprise.
  • Named a finalist for an American Technology Award (ATA) in Big Data Applications. The only national “best-of” award in the technology industry, the ATAs represent outstanding innovations and achievement.

“Our rapid company growth is proof that there is tremendous demand for an easy-to-use big data analytics platform,” added Werther. “It’s now possible for organizations to take advantage of machine, customer interaction and device data in everyday tasks to help solve once unsolvable problems related to security, digital marketing and Internet of Things, just to name a few.”

Customer Accolades for Platfora Big Data Analytics

“At TUI Travel, Platfora Big Data Analytics is helping us unite 220 separate business entities into a seamless, high-performance, data-driven business,” said Dr. Karl Geiger, Innovation, Data and Tools at TUI Travel PLC, a leading global travel company with £15 billion in revenues. “Platfora not only accelerates our results – some analytics tasks which once took weeks can now be completed in 20 minutes – it allows us to do things which before were simply not possible. Instant access to all available data puts vital information into the hands of our business decision makers and enables us to bring unprecedented value to our customers.”

“Before Platfora, we were only able to slice and dice data on two dimensions on a narrow set of our data, and this limited our ability to truly understand how the market was changing across multiple touch points. Now that we’ve implemented the Big Data Analytics platform, we are able to scale to any number of dimensions against all of our data. We’ve easily integrated Platfora with our production systems, so that all employees at MdotM can answer complex questions, not just the technical team. This allows us to more personally engage with our customers and quickly understand changing market conditions,” said Sourabh Niyogi, CEO at MdotM.

“Platfora Big Data Analytics has enabled us to quickly understand precisely how advertising investments influence consumer behavior. We are now able to easily integrate and visualize TV spot data, fine-grained web site traffic metrics on AutoTrader.com and car dealer inventory to better understand the influence on the consumer’s journey. As an example, with Platfora, we were able to quickly create repeatable vizboards that demonstrated immediate consumer behavior shifts on AutoTrader.com influenced by OEM TV ads during the SuperBowl. This effort would have been nearly impossible with our legacy business intelligence tools and it would have cost significantly more money and time.” Ed Smith, CTO at AutoTrader.

“The Unisys Big Data Science Team together with our Enterprise Services division use Platfora Big Data Analytics integrated with R to help us build new data-driven products and services for our government and commercial clients,” said Todd Zullo, Practice Director, Big Data Analytics at Unisys. “With Platfora, we can now analyze structured data along with unstructured text – such as email, chat and comments – to improve overall IT service quality, develop future-state forecasts for better staffing strategies and reduce costs through the creation of machine-learning algorithms that automate manual tasks.”

“Platfora’s Big Data Analytics platform makes it easier for us to deliver insights without having to tie up resources from our IT support staff. Edmunds.com generates an enormous amount of data, and Platfora has given our business users the agility to explore that data in ways that were not possible before,” said Padraic Hannon, Vice President of Enterprise Software and Data Architecture at Edmunds.com.

About Platfora
Platfora is the #1 native Big Data Analytics platform for Hadoop. Platfora puts big data directly into the hands of line-of-business people through self-service analytics that help them uncover new opportunities that were once impossible or impractical across transaction, customer interaction and machine data. An interactive and visual full-stack platform delivered as subscription software in the cloud or on-premises, Platfora Big Data Analytics is creating data-driven competitive advantages in the areas of security, marketing, finance, operations and the Internet of Things. Leading organizations such as Citi, Comcast, DirecTV, Disney, Edmunds.com, Opower, Riot Games, Vivint and The Washington Post use Platfora. www.platfora.com

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Media Contact
Bhava Communications for Platfora
Erica Knowlton
platfora@bhavacom.com
510-984-3815

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