With Platfora, we can shave weeks off the time to reach first discoveries on new data sets and at the same time expand the types of data we include in analysis. Not only has Platfora simplified our Hadoop workflow, but the big data analytics platform will also make it easier to integrate social media, mobile, online and in-store data to reinvent what loyalty marketing means to restauranteurs and their guests.

Andrew Robbins, Paytronix