Platfora Big Data Analytics has enabled us to quickly understand precisely how advertising investments influence consumer behavior. We are now able to easily integrate and visualize TV spot data, fine-grained website traffic metrics, and car dealer inventory to better understand the influence on the consumer’s journey. With Platfora, we were able to quickly create repeatable vizboards that demonstrated immediate consumer behavior shifts on AutoTrader.com influenced by OEM TV ads during the Super Bowl. This effort would have been nearly impossible with our legacy business intelligence tools and it would have cost significantly more money and time.

Ed Smith, AutoTrader