Platfora Big Data Analytics has enabled us to quickly understand precisely how advertising investments influence consumer behavior. We are now able to easily integrate and visualize TV spot data, fine-grained web site traffic metrics on and car dealer inventory to better understand the influence on the consumer’s journey. As an example, with Platfora, we were able to quickly create repeatable vizboards that demonstrated immediate consumer behavior shifts on influenced by OEM TV ads during the SuperBowl. This effort would have been nearly impossible with our legacy business intelligence tools and it would have cost significantly more money and time.

Ed Smith, CTO | AutoTrader

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