Customers

Platfora Big Data Analytics has enabled us to quickly understand precisely how advertising investments influence consumer behavior. We are now able to easily integrate and visualize TV spot data, fine-grained web site traffic metrics on AutoTrader.com and car dealer inventory to better understand the influence on the consumer’s journey. As an example, with Platfora, we were able to quickly create repeatable vizboards that demonstrated immediate consumer behavior shifts on AutoTrader.com influenced by OEM TV ads during the SuperBowl. This effort would have been nearly impossible with our legacy business intelligence tools and it would have cost significantly more money and time.

Ed Smith, CTO | AutoTrader

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We'd love to show you why Platfora is the #1 Big Data Analytics platform that puts big data directly into the hands of line-of-business people through self-service analytics. If you're considering Big Data Analytics, or just want more information, we're happy to answer all your questions. Simply fill out the form and we'll be in touch.

Getting started with Platfora