Blog

March 25, 2014

Customer Analytics in a World of Big Data

Paul O'Mahony

Author:

Customer Retention, Marketing Effectiveness and the Contemporary CMO’s Toolkit? It’s all covered in our webinar this Thursday with Matt Aslett from 451 Research

We’re really excited to have Matt Aslett, Research Director with 451 Research come and speak with Peter Schlampp, Vice President of Products at Platfora, in our Customer Analytics webinar this Thursday March 27th at 9am Pacific. Matt has been with 451 Research since 2007 and is responsible for data management & analytics research. The program will cover recent research from 451 on the Contemporary CMO’s Toolkit, and Total Data Analytics.

Also, Platfora’s Peter Schlampp, will share real world customer analytics use cases including marketing effectiveness, omni channel pathway optimization and customer churn.

The presentation will conclude with a live demo of Platfora Big Data Analytics 3.0 software platform, which provides self-service access to important features including:

- Event Series Analytics
- Interest-Driven Pipeline
- Optimized In-Memory Data Processing Models
- Entity-Centric Data Catalog

As a bonus, attendees will be eligible to win a brand new GoPro Hero 3+ camera!

You can register for the webinar here. If you can’t make the date or time, register anyway & we’ll send you a recording after the event.

 

We can help.

We'd love to show you why Platfora is the #1 Big Data Analytics platform that puts big data directly into the hands of line-of-business people through self-service analytics. If you're considering Big Data Analytics, or just want more information, we're happy to answer all your questions. Simply fill out the form and we'll be in touch.

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