Platfora Big Data Analytics.You should know.TM
We're the only end-to-end solution native on Hadoop.
Big companies taking advantage of big data.
With Platfora, we can shave weeks off the time to reach first discoveries on new data sets and at the same time expand the types of data we include in analysis. Not only has Platfora simplified our Hadoop workflow, but the big data analytics platform will also make it easier to integrate social media, mobile, online and in-store data to reinvent what loyalty marketing means to restauranteurs and their guests.
With Platfora, we can now analyze structured data along with unstructured text — such as email, chat, and comments — to improve overall IT service quality, develop future state forecasts for better staffing strategies, and reduce costs through the creation of machine-learning algorithms that automate manual tasks.
Platfora not only accelerates our results — some analytics tasks once took weeks can now be completed in 20 minutes — it allows us to do things which before were simply not possible. Instant access to all available data puts vital information into the hands of our business decision makers and enables us to bring unprecedented value to our customers.
Platfora Big Data Analytics has enabled us to quickly understand precisely how advertising investments influence consumer behavior. We are now able to easily integrate and visualize TV spot data, fine-grained website traffic metrics, and car dealer inventory to better understand the influence on the consumer’s journey. With Platfora, we were able to quickly create repeatable vizboards that demonstrated immediate consumer behavior shifts on AutoTrader.com influenced by OEM TV ads during the Super Bowl. This effort would have been nearly impossible with our legacy business intelligence tools and it would have cost significantly more money and time.